• Tourism Times

    Tourism Times is Hospitality NL’s quarterly newsletter for and about the tourism industry in Newfoundland and Labrador. Tourism Times keeps our members and other stakeholders up-to-date on the latest happenings in tourism and regularly features submissions from our partners and industry stakeholders. Tourism Times offers a valuable advertising opportunity for tourism suppliers, partners and tourism…

  • Tourism Product Development Plan

    The Provincial Tourism Product Development Plan provides an overview of the four areas of focus that will enable strategic private and public investment in tourism development for Newfoundland and Labrador to reach $1.6 billion in visitor spending by 2020.

  • Resource Guide

    This guide provides a summary of resources available and the contact information for program leaders. Tourism stakeholders are encouraged to use the Resource Guide to find out more about what is available to them.

Vision 2020
  • About the Vision

    UNCOMMON POTENTIAL: A Vision for Newfoundland and Labrador Tourism (Vision 2020) was launched in 2009 as the strategic plan for tourism in Newfoundland and Labrador. Six years after the launch of Vision 2020, the Newfoundland and Labrador Tourism Board embarked on a process to update, refresh and renew the provincial tourism strategy. The refreshed strategy…

  • 7 Strategic Directions

    To deliver on the ambitious target that the Newfoundland and Labrador tourism industry has set for itself, seven strategic directions will guide the way. Strategic Direction #1 Private Public Leadership – A Partnership for Tourism Growth & Development Strategic Direction #2 Sustainable Transport Network – A Transportation Strategy to Grow Our Industry Strategic Direction #3…

  • Renewed Direction: 10-Year Vision for Tourism

    Our Continued Vision for the Future

  • Newfoundland and Labrador Tourism Board

    The Newfoundland and Labrador Tourism Board is responsible for advising on the implementation of Uncommon Potential: A Vision for Newfoundland and Labrador Tourism (Vision 2020).

  • Vision 2020 Partner Organizations

    The Newfoundland and Labrador Tourism Board is comprised of private and public partners.

  • Evaluating Vision 2020

    Evaluation of the progress towards the Vision 2020 goal will ensure the success of the collective efforts.

Tourism Assurance Plan
  • About TAP

    Partners of the Newfoundland and Labrador Tourism Board continue to support industry in raising the bar for quality services and attractions throughout the province through the Newfoundland and Labrador Tourism Assurance Plan (TAP).

  • TAP Resources

    There are several resources available to help you become TAP compliant. Here you can view webinars and documents about various topics relating to TAP as well as a list of Frequently Asked Questions about TAP.

Destination Development
  • About DDP

    The Destination Development planning process is currently being rolled out throughout the province. Coming out of Vision 2020’s Strategic Direction #4 – Product Development, the Destination Development process will assist in identifying the opportunities in each region of the province, how they may be linked, and what the priorities may be.

  • DDP Final Reports

    Final Destination Development reports for each region of the province will be available here as they are released. For more information, please contact us at hnl@hnl.ca or 1-800-563-0700. Eastern Newfoundland The final report for the Eastern region was released in October 2014. An overview of the follow-up process of prioritizing recommendations from the Final Report Tourism Destination…

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