Welcome to Seasoned NL
The Culinary Tourism Development Project is now Seasoned NL. Same project, same team, now with a name and identity built to carry Newfoundland and Labrador’s food story.
Seasoned NL is a province-wide initiative led by Hospitality NL in partnership with the Department of Tourism, Culture, Arts and Recreation and the regional Destination Management Organizations (DMOs). It exists to help food and beverage businesses and culinary experience providers showcase our rich flavours, grow year-round visitation, and deepen the connection between local food and tourism in every region.
Our Culinary Tourism Plan is Here
Seasoned NL: Culinary Tourism Strategic Plan 2026-2030
Shaped by the people who feed this province, our new five-year plan sets out how we’ll grow culinary tourism together. The goal is to make Newfoundland and Labrador a destination worth tasting, where food is a reason to visit, explore and come back in every season.
What the Plan Means for your Business
Seasoned NL gives food and beverage businesses something that’s hard to build alone: a provincial platform that works on your behalf.
- Get seen. Participating businesses will be featured in Seasoned NL marketing, in front of visitors already looking for their next great meal.
- Build skills. Practical training in what you told us matters most: pricing, experience design, food photography, digital marketing, storytelling and local sourcing.
- Grow revenue. Seasonal campaigns and culinary trails designed to bring visitors to your door in the shoulder and off-season, when every cover counts.
- Find your people. Connections to other operators, local producers and partners through events, online resources and a provincial network.
Resource Hub
Tools, guides and templates for Newfoundland and Labrador’s food and beverage businesses, all in one place.
Coming Soon
Content Creation and Food Photography Workshop. Your food deserves to look as good online as it does on the plate. This hands-on workshop with photographer and digital storyteller Tom Cochrane covers scroll-stopping photos and videos using just your smartphone. New dates will be announced soon. To express interest, email Allison Connors at aconnors@hnl.ca.
Stay in the Loop
The easiest way to hear about new workshops, applications, and resources as they open: sign up for our newsletter by completing this brief survey.
Questions?
We’d love to hear from you. Reach out to our project manager, Allison Connors (aconnors@hnl.ca).
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