Welcome to Seasoned NL
The Culinary Tourism Development Project is now Seasoned NL. Same project, same team, now with a name and identity built to carry Newfoundland and Labrador’s food story.
Seasoned NL is a province-wide initiative led by Hospitality NL in partnership with the Department of Tourism, Culture, Arts and Recreation and the regional Destination Management Organizations (DMOs). It exists to help food and beverage businesses and culinary experience providers showcase our rich flavours, grow year-round visitation, and deepen the connection between local food and tourism in every region.
Where We Are Now
The research and consultation that shaped this project is complete, and we’re now in implementation. That means real programs, training, and opportunities are rolling out. Here’s what’s happening and how you can be part of it.
Open Now
Culinary & Agritourism Best Practices Mission
Applications for the Best Practices Mission are now closed. Thank you to everyone who took the time to submit an application. Successful applicants will be notified by July 22, 2026.
Economic Nutrition Certification, 2026 Cohort
Now you can show your guests where the money goes. Hospitality NL is partnering with the Shorefast Institute as a Regional Cohort Partner for Economic Nutrition, a certification mark that reveals what every dollar you’re paid covers and where it went.
The 2026 cohort is designed specifically for restaurant owners, and runs September 14 to December 4, with a time commitment of about two hours a week. Applications opening July 2026 – check back soon.
Watch: The Well-Seasoned Industry Webinar Series
Our free webinar series launched this spring with three sessions, all recorded and ready when you are:
Feeding Your Bottom Line. Chef Roary MacPherson on menu engineering, cost control, and pricing strategies that protect your profit without compromising what you put on the plate. Watch the recording.
Taking Care of What Feeds Us. Alex Blagdon (The Cape) and Rebecca Brushett (Gros Morne Inn and Atlantic Healthy Oceans Initiative) on practical, real-world sustainability that makes good business sense. Watch the recording.
Telling Your Food Story. Taste Canada award-winning food and travel writer Gabby Peyton on finding your food story and putting it to work across your menu, website, and social media. Watch the recording.
The series returns this fall with new sessions.
Coming Soon
Content Creation and Food Photography Workshop. Your food deserves to look as good online as it does on the plate. This hands-on workshop with photographer and digital storyteller Tom Cochrane covers scroll-stopping photos and videos using just your smartphone. New dates will be announced soon. To express interest, email Allison Connors at aconnors@hnl.ca.
Resource Hub. A home for tools, guides, and templates built for NL’s food and beverage sector.
Culinary Tourism Strategic Plan. The full culinary tourism development strategy, shaped by industry consultation across the province.
Stay in the Loop
The easiest way to hear about new workshops, applications, and resources as they open: sign up for our newsletter by completing this brief survey.
Questions?
We’d love to hear from you. Reach out to our project manager, Allison Connors (aconnors@hnl.ca).
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