Tourism Week (April 20–24, 2026) is a national campaign led by the Tourism Industry Association of Canada to celebrate the people, businesses, and communities that power Canada’s tourism industry.
In Newfoundland and Labrador, Hospitality Newfoundland and Labrador is proud to support Tourism Week by highlighting the important role tourism plays in our provincial economy and communities. The industry generates over $1.4 billion in annual visitor spending and supports more than 20,000 jobs across the province.
This page provides Tourism Week resources, including social media graphics, messaging, and toolkits to help partners and tourism businesses participate and share the story of tourism in Newfoundland and Labrador.
Hospitality NL Tourism Week Toolkit
To help partners participate, Hospitality NL has created a Tourism Week Partner Toolkit that includes campaign graphics, suggested messaging, and social media content aligned with the national campaign.
Download the Hospitality NL Tourism Week Toolkit
Hospitality NL Social Media Graphics
Partners are encouraged to share graphics throughout the week using the daily campaign themes.
National Tourism Week Toolkit
Tourism Week is part of a coordinated national campaign led by the Tourism Industry Association of Canada.
Partners are encouraged to explore the national resources and graphics to help amplify the message across Canada.
Why Tourism Matters
Tourism plays a critical role in the economic and social fabric of Newfoundland and Labrador.
Across the province, tourism supports small businesses, strengthens rural communities, and helps share our culture, landscapes, and hospitality with visitors from around the world.
Tourism Week is a chance for everyone in the industry to come together and celebrate the people, businesses, and experiences that power tourism in Newfoundland and Labrador.
Downloading Images
To download any of the Tourism Week graphics on this page, simply right-click on the image you would like to save and select “Save Image As…” from the menu.
Choose the location on your computer where you would like to store the file, then click Save.
Once downloaded, you can use the images on your website, social media channels, newsletters, or other Tourism Week promotional materials to help celebrate and promote Tourism Week in Newfoundland and Labrador.
To download the Tourism Week Partner Toolkit, simply left-click on the toolkit image below and the PDF will open in your browser, where you can download or save it to your device.
