Learning the Tricks of the Travel Trade

Recognizing the importance of the tourism industry, the federal and provincial governments announced $24.5 million in July 2017 for initiatives to support enhanced tourism marketing and product development under the Atlantic Growth Strategy (AGS).

The Honourable Navdeep Bains, Minister of Innovation, Science and Economic Development and Minister responsible for the Atlantic Canada Opportunities Agency (ACOA), and the Honourable Bardish Chagger, Leader of the Government in the House of Commons and Minister of Small Business and Tourism, together with the Honourable Christopher Mitchelmore, Minister of Tourism, Culture, Industry and Innovation, recently outlined the results of the first series of six Travel Trade Market Readiness (TTMR) workshops designed to help tourism stakeholders attract more visitors to the Atlantic region. These workshops attracted over 120 tourism stakeholders from across Atlantic Canada during the spring of 2018. Read the full News Release here.

The Atlantic Canada TTMR Program was developed by ACOA and the four Atlantic Canada provinces, in collaboration with the Tourism Industry Association of New Brunswick (TIANB). The program provides concrete tactics, processes, and best business practices on how to develop and expand distribution to increase visitation by working closely with the travel trade. The toolkit provided to participants, along with the accompanying workshops, webinars, and mentoring, help tourism industry stakeholders confidently interact with the travel trade market. The TTMR Program will be promoted broadly to industry at the provincial level, with a second series of workshops being planned for the fall of 2018.

Download Travel Trade Readiness Toolkit

Tourism operators should contact Juanita Ford, Chief Operating Officer with Hospitality Newfoundland and Labrador at 709-722-2000 ext. 226 or jford@hnl.ca for information on the Atlantic Canada TTMR Program.



Program developed in partnership with: