TRAVEL TRADE MARKET READINESS PROGRAM (TTMR)
PROGRAM ASSESSMENT / FORWARD STRATEGY
SUBMISSION DEADLINE: January 14, 2022
Hospitality NL is a non-profit membership association that leads, supports, represents and enhances the province’s tourism industry, with a membership of 480 members, eight full-time staff and a 12-member volunteer Board of Directors. Hospitality NL is the voice of the provincial tourism industry and has successfully advocated on behalf of its members and the entire tourism industry for 38 years.
Hospitality NL has brought together the leading businesses and organizations of the tourism and hospitality industry under the association in order to effect change in the policy and business environment to assist tourism businesses become more viable, raise the quality of service and experiences provided to tourists and travelers and to grow partnerships and collaboration within the membership to advance tourism industry opportunities.
Hospitality NL is facilitating the TTMR Program training delivery with its partners in Atlantic Canada.
Hospitality NL is seeking proposals from qualified consultant(s)*** with demonstrated expertise in program evaluation and strategic planning to conduct a comprehensive program evaluation and determine how the program can make the greatest impact going forward. There is an opportunity to revisit the intent of the TTMR program and consider what potential changes could be made to the program to best support Atlantic Canada based tourism businesses.
Deliverables will include an evaluation of the current program as well as an action-plan that will guide the evolution of the program by ensuring its content, goals and objectives are responsive to and advancing industry needs.
Hospitality NL will contract with an experienced and qualified consultant to review client survey data, analyze similar programs, and conduct in-depth interviews with key stakeholders. The consultant must have a tourism background and demonstrated expertise in data analysis, in-depth interviewing and report writing. The consultant must also demonstrate the ability to carry out interviews in French.
***(Consultants who were part of the development and delivery of Phase I & II will not be eligible to bid on this external evaluation of the program.)
All proposals are due by 12 noon (Newfoundland Standard Time) on January 14, 2022. Any late proposals will not be evaluated for award. The contract will be awarded on or about January 21, 2022. Final Report is due to the committee by March 15, 2022.