Conference Keynote Speaker

Hospitality NL is pleased to announce Pam August, former Director, Culture Activation at WestJet, as the keynote speaker for our 2023 Conference and Trade Show.   

With a background in leading culture development and experience working with diverse organizations, August knows what it takes to uncover, align, and activate the best of what organizations already are, and what they want to develop into. She brings deep insight and appreciation for what it takes to influence change, and the energy and discipline it takes to see it through.   

August was the Director, Culture Activation at WestJet, where for 14 years she was a fierce champion and developer of people and culture as a key enabler of strategic success. Today, she is a trusted partner for high-performance organizations around the world through her consulting firm, Connecting Potential.  

In this energizing and activational keynote session, Pam will discuss why it is vital for visionary, purpose-driven leaders to see and connect the potential within their organizations. When left disconnected, the result is often a misalignment between an organization’s brand promise (external experience) and culture (internal experience). She will share a simple yet powerful three-part practice to connect the potential already there for alignment, impact, and results.  

Hospitality NL will host its upcoming Conference and Trade Show in Gander from February 28 – March 02, 2023. The event will feature an exciting line-up of sessions and events, a supplier-focused trade show and exclusive learning and networking opportunities for all tourism stakeholders in attendance. In addition to the invaluable connections to be made with fellow tourism operators and leaders, the event features Hospitality NL’s Annual General Meeting, partner luncheons, local fun night and, of course, the Tourism Excellence Awards Gala, which recognizes some of our industry’s most innovative and talented people!