Hospitality Newfoundland and Labrador Launches New ‘We Are Tourism’ Campaign 

June 16, 2021                                                                   

For immediate release 

St. John’s – Hospitality Newfoundland and Labrador is putting a face to tourism and raising the profile of the industry with their new multimedia advocacy campaign, “We Are Tourism”. The campaign focuses on establishing the tourism industry as not only economically valuable to the province and to the many people it employs, but also showcase the vital role it plays in improving the quality of life for all. 

“Our tourism industry is large and encompasses so many different things; the impact it has on the province and its people is immeasurable. It’s not just about jobs and GDP, it’s about culture, history, education, and conservation. It’s about discovering new things, old things, and things that simply wouldn’t be there if it weren’t for the tourism industry.” 

-Brenda O’Reilly, Chair, Hospitality Newfoundland and Labrador

The “We Are Tourism” campaign launches today, June 16th, on both television and digital mediums and will run over a 7-week period. Hospitality NL developed the campaign in conjunction with Target Marketing and Communications Inc. with the support of the Department of Tourism, Culture, Arts and Recreation, and the Premier’s Advisory Council on Tourism. 

“Support for local businesses and the tourism industry is needed now more than ever. This anthemic campaign unites the industry by putting a human face to tourism and celebrates the value it brings to hundreds of communities, individuals, and operators in the province.” 

-Catherine Kelly, Director of Account Management, Target Marketing and Communications Inc.

The tourism industry is an essential economic driver in Newfoundland and Labrador. Prior to the pandemic, the industry provided $1.14 billion in spending to the provincial economy, creating 20,000 jobs in 2,700 businesses. For over 38 years, Hospitality Newfoundland and Labrador’s advocacy has supported the preservation of the province’s culture, traditions, and contributes to the vibrancy of local communities. 

Click here to watch the We Are Tourism Video


Media Contact:

Craig Foley

Chief Executive Officer

P: (709) 722-2000, ext. 232 C: (709) 693-4402