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Our key focus is the needs of our members.

We advocate on issues of importance to the tourism industry, which builds a more competitive environment for tourism organizations. For a list of our priorities, please see our Policy section.

Current Strategy

Our current strategy, as outlined in Uncommon Potential: A Vision for Newfoundland and Labrador Tourism (Vision 2020) is aimed towards the sustainability and growth of our members and the tourism industry itself.

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2017 Municipal Elections

Municipal elections are taking place in Newfoundland and Labrador on September 26, 2017.

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Policy Priorities

Representing industry on the Newfoundland and Labrador Tourism Board, as well as with respect to the federal and provincial governments, HNL strives to ensure the interests of our members are considered. Ranging from access and transportation to the sustainable use of our province’s resources, we remain determined to promote the best interests of the industry and our members.

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  • emerit

    emerit has been developed by the Canadian Tourism Human Resource Council (CTHRC) in collaboration with tourism industry professionals. It has become synonymous with excellence, credibility, and professionalism in the Canadian tourism sector. For more information go to

  • Discover Tourism

    The Discover Tourism career awareness program was developed to communicate employment and career opportunities in the tourism sector to a range of target audiences including Youth, New Canadians, Persons with Disabilities, Pre and Post Retirees.

  • Canadian Academy of Travel and Tourism

    The Canadian Academy of Travel & Tourism (CATT) focuses on building partnerships between education and industry in order to foster the next generation of Canadian travel & tourism leaders.