green Panel

Policy Priorities

Representing industry on the Newfoundland and Labrador Tourism Board, as well as with respect to the federal and provincial governments, HNL strives to ensure the interests of our members are considered. Ranging from access and transportation to the sustainable use of our province’s resources, we remain determined to promote the best interests of the industry and our members.

Unlicensed Accommodations & the Sharing Economy

Criticism of the sharing economy often relates to regulatory issues, and here in Newfoundland and Labrador, the biggest impact is occurring in the accommodations sector.

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Provincial Tourism Advocacy

As Newfoundlanders and Labradorians prepare for elections in 2015, Hospitality Newfoundland and Labrador would like to ensure that candidates are informed about the importance of the tourism industry to our communities, the current value of the tourism industry and the public policy priorities that can be taken to ensure the tourism sector continues to grow and prosper well into the future.

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Hydraulic Fracturing (fracking) near Gros Morne National Park

In 2012, Hospitality NL was informed that the oil and gas industry was investigating the possibility of fracking/oil exploration in the Gros Morne region based on the amount of shale rock that has been discovered along western Newfoundland’s coastline. It is proposed that exploratory wells will be constructed near the boundaries of Gros Morne National Park where they will engage in the practice of hydraulic fracturing.

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Access and Transportation

Access and transportation challenges continue to be a major strategic priority for the growth of the tourism industry. While Hospitality NL considers all the issues facing the industry under the umbrella of access and transportation important, our specific areas of focus within this policy priority are constantly shifting. As gains are made in certain areas, other issues make their way to the forefront of our advocacy efforts.

Travel to, from, and around the province, whether by sea, air, or road is constrained by issues of affordability, capacity, infrastructure and quality. In order to continue to develop a vibrant and sustainable tourism industry in Newfoundland and Labrador, our provincial transportation system must serve as a conduit of growth offering travellers accessible, affordable, and reliable service that meets their evolving needs. To address identified challenges, Hospitality NL advocates in several key areas:

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Provincial Tourism Marketing Investment

In Budget 2013, the provincial tourism marketing budget was reduced by 30%.

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Quality Assurance

Travellers have come to expect a certain level of quality from the goods and services they purchase, and Hospitality Newfoundland and Labrador believes that a set of standards for quality and market readiness for the tourism industry that either meets or exceeds this expectation is an important priority.

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Working with our members, as well as numerous provincial and federal partners, Hospitality NL strives to develop a business environment that fosters growth and efficiency, instead of complex processes and unnecessary red tape. Several regulatory issues are explained in greater detail in the Policy Priorities section.

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NL Tourism Board

Hospitality NL represents our members, as well as the industry at large, on the Newfoundland and Labrador Tourism Board, which is tasked with ensuring the strategic directions outlined in Vision 2020 are followed.

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Land Use

The tourism industry, like so many others, is dependent on the natural resources of Newfoundland and Labrador. Proper regulation, sustainable initiatives and cooperative usage between industries remain key aspects of Hospitality NL’s advocacy efforts.

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To achieve the growth outlined in Vision 2020, and to meet the evolving needs of travellers, tourism needs skilled, knowledgeable staff. Our people and communities must understand the importance of tourism to the province’s economic and social well-being, and the importance of their own roles in building our unique brand of service.

At the same time, our industry must deal with the province’s tight labour market, escalating cost of labour, navigating through red tape and understanding complex labour standards laws.

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Product and Experience Development

In order to market the province’s tourism industry, Hospitality NL works towards the development of products and experiences that build on what the traveler is looking for, as well as the unique offerings of our members. Two key initiatives for NL’s tourism industry are the Tourism Assurance Plan (TAP) and the Destination Development Process (DDP).

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Sector Specific

Working with our close relationships with various sector associations, Hospitality NL is able to develop and adopt actions that are beneficial to both the sector and the tourism industry as a whole.

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  • emerit

    emerit has been developed by the Canadian Tourism Human Resource Council (CTHRC) in collaboration with tourism industry professionals. It has become synonymous with excellence, credibility, and professionalism in the Canadian tourism sector. For more information go to

  • Discover Tourism

    The Discover Tourism career awareness program was developed to communicate employment and career opportunities in the tourism sector to a range of target audiences including Youth, New Canadians, Persons with Disabilities, Pre and Post Retirees.

  • Canadian Academy of Travel and Tourism

    The Canadian Academy of Travel & Tourism (CATT) focuses on building partnerships between education and industry in order to foster the next generation of Canadian travel & tourism leaders.