Membership
Why HNL?
HNL offers its members attractive discounts on a wide array of
products and services including HNL events, training programs,
workshops, human resource products and materials, and advertising opportunities.
After leading the tourism industry for 28 years, we needed to revisit and update our brand. Our active presence within such areas as advocacy, education and technology was not properly represented by our outdated logo and surrounding materials. The industry itself had undergone important changes. For these, and numerous other reasons, steps were taken to revitalize the brand of the industry leader.
When determining the new direction of the brand, one thing was quickly established: the word "Hospitality" was an important component that should be maintained. We had developed a legacy through our current brand, and much of that legacy was built upon this key word. The new brand would have to reflect the emotions evoked by the province and the experiences of those who travel here. The brand would also symbolize the history, culture and attitude of the people of the province.
The new brand celebrates and highlights the numerous elements of the province, and our members, that draw people here year after year. It builds upon the reputation of both the province and us as leaders in our own right, and creates an interest and excitement in each.
A traditional icon of Newfoundland and Labrador, the clothesline signifies many things to both the people who live here and the tourists who visit.
First and foremost, the clothesline evokes thoughts of fresh air and open spaces. However, on a deeper level, the clothesline also represents the connection of all five regions, and to some degree the development of a network through the use of technology.
The word "Hospitality" dominates the logo. Continuing on the legacy of the organization, and the reputation of the province, the new brand acknowledges one of the key reasons HNL continues to prosper and flourish.
Together the quilts create a varied and colourful logo that is indicative of the experience one would have within the province. Filled with iconic images from both Newfoundland and Labrador, the panels are both unique and yet familiar upon the first glance. Separately, each panel has a story to tell that helps to create the overall piece.
Our rugged coastlines and wide open spaces are what make Newfoundland and Labrador a traveller's paradise. Our new brand salutes our natural environment and the people who deliver our outdoor experiences.
Roads less travelled lead to gems well hidden in Newfoundland and Labrador. We're off the beaten track, and our travellers like it that way. Our new brand celebrates our unique setting and the critical influence transportation plays in our industry.
A province rich in landmarks and a place so often admired for its distinct way of life, Newfoundland and Labrador is full of unique dining experiences, distinctive accommodations, historical attractions and cultural offerings. Our new brand celebrates all experiences, urban and rural.
Newfoundland and Labrador welcomes everyone on a grand scale with iconic attractions including icebergs, whales and lighthouses. Our new brand stitches together a tapestry of these impressive figures along with our fantastic spirit and culture.
To this day, Newfoundland and Labrador remains an unspoiled land. A source of energy to some and unique experiences to others, our new brand highlights the province's untouched, rugged history.
Hospitality is at the front of what we do, and we'll keep it that way! We remain focused on advocacy, education, the adaptation of innovative technology and the promotion of a strong member network.
We work hard for our members, and that's why we remain a leader in the tourism industry. Our partnerships with federal, provincial and regional associations ensure the industry's best interests are met.
Through research, workshops, training seminars and other programs we strive to encourage, foster and grow the knowledge and abilities of our members, and that's what makes us so strong.
Our members live and work around the province, and they're the best at what they do. Leaders in their own right, they take pride in their accomplishments and are committed to our industry.
Adapting new technology is crucial for success in this industry, and we focus on ensuring our members have the tools they need to do just that. Remaining innovative ensures they stay at the top.
Registration is now open for Cruise NL’s Exploration Cruise Forum, Oct 12-14, 2011 in St. John’s,NL. Register online...
Through the Lens is part of a new Photographer in Residence Program at Terra Nova National Park. The program...
St. John’s - Marine Atlantic will begin its summer schedule on Friday, June 17, with its renewed fleet of four vessels...
Big Eric’s Inc., which calls itself Atlantic Canada’s largest distributor of food service and sanitation equipment and...
Employers in Newfoundland & Labrador express major concerns with the EI system. In a survey of NLEC members, conducted...
St. John’s, Newfoundland and Labrador, June 7th, 2011 – The Réseau de développement économique et d’employabilité...
Central Region 2011 Tourism Awareness Luncheon with entertainment by Beyond the Overpass Theatre & an Update of Activities...
Iceberg Quest Ocean Tours cordially invites Tourism Awareness Week Luncheon attendees to...
May 19, 2011 marks the 100th birthday of the establishment of Parks Canada – the world’s first national park service....
Turning 10 years old for any business is a reason to celebrate, but it is even more momentous when you’re turning 10...
HNL offers its members attractive discounts on a wide array of
products and services including HNL events, training programs,
workshops, human resource products and materials, and advertising opportunities.