Our Brand. Our Pride. Our Joy.

Overview

After leading the tourism industry for 28 years, we needed to revisit and update our brand. Our active presence within such areas as advocacy, education and technology was not properly represented by our outdated logo and surrounding materials. The industry itself had undergone important changes. For these, and numerous other reasons, steps were taken to revitalize the brand of the industry leader.
The Direction

When determining the new direction of the brand, one thing was quickly established: the word "Hospitality" was an important component that should be maintained. We had developed a legacy through our current brand, and much of that legacy was built upon this key word. The new brand would have to reflect the emotions evoked by the province and the experiences of those who travel here. The brand would also symbolize the history, culture and attitude of the people of the province.
Brand Identity

The new brand celebrates and highlights the numerous elements of the province, and our members, that draw people here year after year. It builds upon the reputation of both the province and us as leaders in our own right, and creates an interest and excitement in each.
Brand Identity - The Clothesline

A traditional icon of Newfoundland and Labrador, the clothesline signifies many things to both the people who live here and the tourists who visit.

First and foremost, the clothesline evokes thoughts of fresh air and open spaces. However, on a deeper level, the clothesline also represents the connection of all five regions, and to some degree the development of a network through the use of technology.
Brand Identity - Hospitality

The word "Hospitality" dominates the logo. Continuing on the legacy of the organization, and the reputation of the province, the new brand acknowledges one of the key reasons HNL continues to prosper and flourish.
Brand Identity - The Quilts

Together the quilts create a varied and colourful logo that is indicative of the experience one would have within the province. Filled with iconic images from both Newfoundland and Labrador, the panels are both unique and yet familiar upon the first glance. Separately, each panel has a story to tell that helps to create the overall piece.
Brand Identity - Green Quilt

Our rugged coastlines and wide open spaces are what make Newfoundland and Labrador a traveller's paradise. Our new brand salutes our natural environment and the people who deliver our outdoor experiences.
Brand Identity - Red Quilt

Roads less travelled lead to gems well hidden in Newfoundland and Labrador. We're off the beaten track, and our travellers like it that way. Our new brand celebrates our unique setting and the critical influence transportation plays in our industry.
Brand Identity - Orange Quilt

A province rich in landmarks and a place so often admired for its distinct way of life, Newfoundland and Labrador is full of unique dining experiences, distinctive accommodations, historical attractions and cultural offerings. Our new brand celebrates all experiences, urban and rural.
Brand Identity - Teal Quilt

Newfoundland and Labrador welcomes everyone on a grand scale with iconic attractions including icebergs, whales and lighthouses. Our new brand stitches together a tapestry of these impressive figures along with our fantastic spirit and culture.
Brand Identity - Blue Quilt

To this day, Newfoundland and Labrador remains an unspoiled land. A source of energy to some and unique experiences to others, our new brand highlights the province's untouched, rugged history.

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Hospitality

We know what we’re good at. It’s in our name.

Hospitality is at the front of what we do, and we'll keep it that way! We remain focused on advocacy, education, the adaptation of innovative technology and the promotion of a strong member network.
Advocacy

We are the leaders for change in the industry.

We work hard for our members, and that's why we remain a leader in the tourism industry. Our partnerships with federal, provincial and regional associations ensure the industry's best interests are met.
Education

We have the answers to your questions.

Through research, workshops, training seminars and other programs we strive to encourage, foster and grow the knowledge and abilities of our members, and that's what makes us so strong.
Membership

We are only as good as our members.

Our members live and work around the province, and they're the best at what they do. Leaders in their own right, they take pride in their accomplishments and are committed to our industry.
Innovation

We believe adaptation is the key to success.

Adapting new technology is crucial for success in this industry, and we focus on ensuring our members have the tools they need to do just that. Remaining innovative ensures they stay at the top.

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Located at St. John's International Airport with services throughout the province.

Cal LeGrow strives to give you, our valued clients, peace of mind...every single time.

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Our Brand. Our Pride. Our Joy.

Overview

The Direction

Brand Identity

Brand Identity - The Clothesline

Brand Identity - Hospitality

Brand Identity - The Quilts

Brand Identity - Green Quilt

Brand Identity - Red Quilt

Brand Identity - Orange Quilt

Brand Identity - Teal Quilt

Brand Identity - Blue Quilt

We are known for R.D.F.

Real experiences.Dynamic scenery.Friendly people.

If all streams lead to the ocean

we're as far as they can go.

A sight to see. Or not.

No matter the weather, you'll remember the view.

Escape.

We offer it in any direction.

Colourful.

From our houses to our hospitality.

We are known for R.D.F.

Real experiences.Dynamic scenery.Friendly people.

About HNL

We are the voice of the provincial tourism industry.

Membership

Why you should be a part of HNL.

Advocacy

Our key focus is the needs of our members.

Training

Fostering the growth and education of our members.

Resources

The tools you need to grow your business.

My HNL

Your key to the provincial tourism industry.

Events

Connect with other members of the tourism industry.

News

Stay up-to-date with your industry.

Hospitality

We know what we’re good at. It’s in our name.

Advocacy

We are the leaders for change in the industry.

Education

We have the answers to your questions.

Membership

We are only as good as our members.

Innovation

We believe adaptation is the key to success.

stay connectedNext Tab

latest news, events & social information

Featured Sectors

Attractions

Member News

Eastern Audio Celebrates...

CCA and Fortis are...

Seaside Suites in...

GMIST Offers Festival...

Hotel and Motel...

Tylerica Reservations...

King's Point Pottery...

Tourism Ad Campaign...

GMIST Wins National...

NLC Accepting Bids

Latest Members

Membership

Why HNL?

Partners