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Vision 2020

UNCOMMON POTENTIAL: A Vision for Newfoundland and Labrador Tourism (Vision 2020)


About the Vision

UNCOMMON POTENTIAL: A Vision for Newfoundland and Labrador Tourism (Vision 2020) was launched in 2009 as the strategic plan for tourism in Newfoundland and Labrador.

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7 Strategic Directions

To deliver on the ambitious target that the Newfoundland and Labrador tourism industry has set for itself, seven strategic directions will guide the way.

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Renewed Direction: 10-Year Vision for Tourism

Our Continued Vision for the Future

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Newfoundland and Labrador Tourism Board

The Newfoundland and Labrador Tourism Board is responsible for advising on the implementation of Uncommon Potential: A Vision for Newfoundland and Labrador Tourism (Vision 2020).

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Vision 2020 Partner Organizations

The Newfoundland and Labrador Tourism Board is comprised of private and public partners.

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Evaluating Vision 2020

Evaluation of the progress towards the Vision 2020 goal will ensure the success of the collective efforts.

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Contact us

Contact the Newfoundland and Labrador Tourism Board

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Partners

  • emerit

    emerit has been developed by the Canadian Tourism Human Resource Council (CTHRC) in collaboration with tourism industry professionals. It has become synonymous with excellence, credibility, and professionalism in the Canadian tourism sector. For more information go to www.emerit.ca.

  • Discover Tourism

    The Discover Tourism career awareness program was developed to communicate employment and career opportunities in the tourism sector to a range of target audiences including Youth, New Canadians, Persons with Disabilities, Pre and Post Retirees.

  • Canadian Academy of Travel and Tourism

    The Canadian Academy of Travel & Tourism (CATT) focuses on building partnerships between education and industry in order to foster the next generation of Canadian travel & tourism leaders.

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