Evaluating Vision 2020

Vision 2020 Milestone Report (2012 – 2014)

The 2015 report is based on the results achieved during the period 2012 to 2014, the second three year period of the Vision 2020 implementation. The report contains quantitative as well as qualitative performance indicators that are organized according to the goals within each Strategic Direction. All partners of the Tourism Board have contributed to the information contained within the report as a means of informing Tourism Board partners’ strategies, tactics and policies in moving forward into the second half of Vision 2020 implementation.

Please click here to view the full Milestone Evaluation report.

Vision 2020 Annual Report (2009-2011)

The Vision 2020 Annual Report (2009-2011) is based primarily on the results achieved during the period 2009 to 2011, the first three years of the Tourism Vision implementation and marks the 25% mark to 2020 since the launch of Vision 2020 in 2009. The report contains quantitative as well as qualitative performance indicators that are organized according to the goals established within each Strategic Direction. Sources of the quantitative indicators are varied and include research conducted by the Department of Tourism, Culture and Recreation and other tourism/tourism-related organizations as well as other provincial or federal government sources. All quantitative indicators are listed by Strategic Direction in the Appendix to this report.

Please click click here for a full copy of the Vision 2020 Annual Report (2009-2011).