To deliver on the ambitious target that the Newfoundland and Labrador tourism industry has set for itself, seven strategic directions will guide the way.
Private Public Leadership – A Partnership for Tourism Growth & Development
Sustainable Transport Network – A Transportation Strategy to Grow Our Industry
Market Intelligence & Research Strategy – A Framework for Accessible & Timely Research
Experience Development – Delivering Strategic & Sustainable Traveller Experiences
Tourism Technology – Strengthening Our Information & Communications Technology
Marketing Our Brand – Leveraging the Success of Our Creative Marketing Campaign
Developing Our Workforce – Growing Our People for a Dynamic Industry