To deliver on the ambitious target that the Newfoundland and Labrador tourism industry has set for itself, seven strategic directions will guide the way.

Strategic Direction #1

Private Public Leadership – A Partnership for Tourism Growth & Development

Strategic Direction #2

Sustainable Transport Network – A Transportation Strategy to Grow Our Industry

Strategic Direction #3

Market Intelligence & Research Strategy – A Framework for Accessible & Timely Research

Strategic Direction #4

Experience Development – Delivering Strategic & Sustainable Traveller Experiences

Strategic Direction #5

Tourism Technology – Strengthening Our Information & Communications Technology

Strategic Direction #6

Marketing Our Brand – Leveraging the Success of Our Creative Marketing Campaign

Strategic Direction #7

Developing Our Workforce – Growing Our People for a Dynamic Industry