To deliver on the ambitious target that the Newfoundland and Labrador tourism industry has set for itself, seven strategic directions will guide the way.
Strategic Direction #1
Private Public Leadership – A Partnership for Tourism Growth & Development
Strategic Direction #2
Sustainable Transport Network – A Transportation Strategy to Grow Our Industry
Strategic Direction #3
Market Intelligence & Research Strategy – A Framework for Accessible & Timely Research
Strategic Direction #4
Experience Development – Delivering Strategic & Sustainable Traveller Experiences
Strategic Direction #5
Tourism Technology – Strengthening Our Information & Communications Technology
Strategic Direction #6
Marketing Our Brand – Leveraging the Success of Our Creative Marketing Campaign
Strategic Direction #7
Developing Our Workforce – Growing Our People for a Dynamic Industry