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Past Webinar Resources

As a member benefit for registered members of Hospitality Newfoundland and Labrador, we are please to provide the following resources from past webinars.

Pricing & Revenue Management

Date: October 22, 2015

Presenter: Eva Gutsche, STEM Consulting & Marketing

Overview: Eva Gutsche from STEM Consulting & Marketing Inc. discusses pricing models for your tourism business/product and effective tools for managing revenue flow. Attendees will learn how to predict demand by anticipating peak and low demand periods, as well as how to identify optimal pricing models for each period.

Resources:


Creating Experiences: A toolkit for the tourism industry

Date: May 13, 2015

Presenter: Scott Andrews, Department of Business, Tourism, Culture and Rural Development

Overview:Tourism operators in Newfoundland and Labrador understand the importance of creating unique and memorable experiences for guests in order to grow and gain repeat business. The Creating Experiences Toolkit is designed to provide information about the business opportunities that surround experiential travel. Scott Andrews, Manager of Tourism Product Development with the Department of Business, Tourism, Culture and Rural Development guides you through the tools, worksheets, examples and helpful information that will aid your efforts in creating compelling experiences that may entice visitors to come and explore Newfoundland and Labrador.

Presentation: View here!

Resources:


Keeping up with Google

Date: May 6, 2015

Presenter: Scott Oldford, Infinitus Marketing + Technology

Overview: Mobile websites are no longer a nice extra that adds value for your customers – they are a necessity! On April 21st, 2015, Google changed the way websites are searched. If you don’t have a mobile website, Google will be ranking against you, causing your website to be listed farther down in search results and making you less accessible to potential customers. This webinar discussed possible solutions for your tourism business and why mobile is so important, accounting for more than 40% of website traffic. This webinar is presented in partnership with TourismTechnology.com.

Resources:


Online Marketing with NL Tourism

Date: April 29, 2015

Presenters: Amy Fisher & Shelley Magnusson, NL Tourism

Overview: With the busy summer tourism season just around the corner, now is the time to re-energize your marketing efforts and ensure you are maximizing your reach on social media. Boasting over 30,000 Twitter followers, more than 89,000 Facebook likes and over 1.9 million annual visitors to NewfoundlandLabrador.com (2014), Newfoundland and Labrador Tourism does a spectacular job promoting the people and places that make our province so special. NL Tourism’s Amy Fisher and Shelley Magnusson discuss how your tourism business can utilize these channels to help share your unique stories with travelers. This webinar is presented in partnership with TourismTechnology.com.

Presentation: Part 1-Social MediaPart 2-NewfoundlandLabrador.com

Resources:


Social Media Expert Panel

Date: December 3, 2014

Panel: Scott Oldford, Infinitus Marketing + Technology; Amy Fisher, NL Tourism; Joe Teo, Echo Fresh 

Overview: Do you have questions about managing social media channels for your business? Hospitality NL brought together some of the best and brightest social media experts in our membership to help guide you in your use of social media to create relationships with customers and achieve your business goals.

Presentation: View here!

Resources:


Canada’s Anti-Spam laws: is your business compliant?

Date: November 19, 2014

Presenter: Mandy Woodland, Mandy Woodland Law

Overview: A discussion of Canada’s Anti-Spam Legislation (CASL) and what it means for you as a tourism operator. Why should you care? There is potential for fines of up to $10 million per violation for businesses, personal liability for directors, and private right of action (in 2017). Mandy discussed the ins and outs of CASL and how you can protect your business from the risk of a CASL violation.

Presentation: View here!

Resources: www.fightspam.gc.ca 


Managing Food Costs for Small Business

Date: November 5, 2014

Presenter: Scott Hillyer, Coffee Matters

Overview: Of all the costs associated with running a tourism operation, food and beverage expenses can be the most unpredictable and costly if not managed properly. During this webinar, you will learn ways to effectively manage your food and beverage inventory in order to reduce your costs and increase your business’s bottom line.

Presentation: View here!

Resources: Bonavista Institute for Cultural Tourism – The Business of Food (Online course)


Canada-Newfoundland & Labrador Job Grant

Date: October 22, 2014

Presenter: Jennifer Meadus, Department of Advanced Education and Skills

Overview: The Canada-Newfoundland and Labrador Job Grant is a new employee training program for private and non-profit employers in Newfoundland and Labrador. It is an innovative way of delivering training that will lead to actual jobs and more skilled workers by helping employers equip new or current workers with the skills they need in their workplaces. It will also help Newfoundlanders and Labradorians get training for new or better jobs.

Presentation: View here!

Resources: Canada-NL Job Grant info


New Ways to takeCHARGE of Your Business

Date: December 4, 2013

Presenter: Peter Upshall, Energy Management Engineer, NL Power

Overview: The hospitality sector has numerous opportunities for energy savings. On average over 60% of energy is used for lighting, heating or cooling accommodations. The new takeCHARGE Business Program can help save energy in these areas and more. And there are options for all types and sizes of business.

Presentation: View here!

Resources: www.takechargenl.ca; Contact Peter at pupshall@newfoundlandpower.com or 709-737-2603


Business Succession Planning

Date: November 20, 2013

Presenter: Dion Finlay – Investors Group; Leaside Suites/Executive Apartments/Arnold’s Cove Inn

Overview: Dion Finlay is the Owner/Operator of Leaside Suites, Executive Apartments and Arnold’s Cove Inn. He presented a webinar on Succession Planning for Business.  Dion is a consultant with Investors Group and a member of the Hospitality NL Board of Directors.  The hour long webinar provides some insight in the process of succession.

Presentation: View here!

Resources: Contact Dion; Department of Innovation, Business and Rural Development’s Business Retention & Expansion Program


What’s the plan? Planning for Business Growth & Expansion

Date: November 6, 2013

Presenter: Jeff Mercer – Dept. of Innovation, Business and Rural Development

Overview: Business planning is an essential process for growing your business. Jeff Mercer from the Department of Innovation, Business and Rural Development presents important guidance on planning for business growth and expansion.

Presentation: View here!

Resources: ACOA – Planning for Success: Your Guide to Preparing a Business and Marketing Plan; TD Canada Trust Business Planner; BDC Business plan templates; RBC Business Planning Guide


Where’s the money? (IBRD Funding Programs)

Date: October 30, 2013

Presenters: Gillian Skinner, Nadine Penton, Larry Weatherbie – Dept. of Innovation, Business and Rural Development

Overview: What resources are available for you? The Department of Innovation, Business and Rural Development offers funding programs and services to implement initiatives in business and regional development for your organization. Larry Weatherbie and Nadine Penton present on the Commercial and Non-Commercial funding programs available through the Department of Innovation, Business and Rural Development.

Presentation: View here.

Resources: Click here for a list of all Regional Offices of IBRD.

Partners

  • emerit

    emerit has been developed by the Canadian Tourism Human Resource Council (CTHRC) in collaboration with tourism industry professionals. It has become synonymous with excellence, credibility, and professionalism in the Canadian tourism sector. For more information go to www.emerit.ca.

  • Discover Tourism

    The Discover Tourism career awareness program was developed to communicate employment and career opportunities in the tourism sector to a range of target audiences including Youth, New Canadians, Persons with Disabilities, Pre and Post Retirees.

  • Canadian Academy of Travel and Tourism

    The Canadian Academy of Travel & Tourism (CATT) focuses on building partnerships between education and industry in order to foster the next generation of Canadian travel & tourism leaders.

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