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About the Program

About the Program

The It’s Good Business (Newfoundland and Labrador) program is about changing views of alcohol service in the tourism/hospitality industry.

No doubt you are a busy person. Running a business in the tourism/hospitality industry can truly mean “being on the run”. So why should you be interested in a training program that talks about responsible alcohol service and shifting attitudes towards alcohol?

This program blends good business sense with good corporate citizenship. In putting this program together, we talked to a wide range of managers, bartenders and servers. Many of them find themselves in a dilemma. They know the benefits and enjoyment that good food and drink can bring to the people they serve; however, they live in a world full of messages about impaired driving and other problems related to alcohol.

The It’s Good Business (Newfoundland and Labrador) program is about changing views of alcohol service in the tourism/hospitality industry. The consumption of alcohol has changed. Public attitudes have changed. Laws and regulations have changed.

Employees and employers who serve alcohol need to understand their role in response to this new business environment. Many establishments have chosen to move towards more responsible alcohol service.

The goal is to run a profitable business while reducing alcohol-related problems. The main concerns are impaired driving and alcohol-related lawsuits against both servers and licensed premises.

The It’s Good Business program presents an opportunity and a challenge. The goal is to plan and implement ways of reducing alcohol-related risks while maintaining or enhancing profits. It gives you a chance to put together new operating strategies for an environment where there is a shifting view of what is considered acceptable alcohol consumpution.

Note: The terms patron, customer and guest are used throughout this manual and all refer to a person who visits your establishment.

Getting the Most Out of This Program
Alcohol is sold at restaurants, lounges, nightclubs, country clubs, conventions, special functions, sporting events and bars. The places are different. The people are different. The circumstances are different. Each person who owns or manages one of these facilities faces his or her own special set of challenges.

These differences mean that you have to use your own judgment and experience to get the most out of this program. With the possible differences in mind, here are some suggestions to make the most of this program:

  • Remember that your goal should be to pull out the ideas that will work for you and your establishment.
  • A number of strategies for profit maintenance and enhancement and responsible service will be covered in this manual. Think of them as items on a menu and choose the best ones to tailor-make your own practical policies and plans.
  • If an idea strikes you as not being useful, don’t discard it immediately. Often it can be adapted. Instead of thinking ‘this won’t work’, consider ‘how could this be adapted to my situation?’
  • Use this manual and the ideas to brainstorm with your management and service teams. Look for other chances to discuss and firm up your strategies.

This program is not intended to be an exhaustive review of The Liquor Control Act or the regulation requirements for different types of licensees


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