teal Panel

NL Tourism Board

Hospitality NL represents our members, as well as the industry at large, on the Newfoundland and Labrador Tourism Board, which is tasked with ensuring the strategic directions outlined in Vision 2020 are followed.

Newfoundland and Labrador Tourism Board

The first step in Vision 2020 was to create a Tourism Board; an industry-government team committed to ensuring that it reaches Vision 2020’s target of doubling annual tourism revenues by 2020. The implementation of this partnership would allow industry and government to work together in a more cooperative and cohesive manner and in June 2009, the Newfoundland and Labrador Tourism Board was established.

The NL Tourism Board is comprised of four Hospitality Newfoundland and Labrador industry representatives, five Destination Management Organization (DMO) industry representatives and four government representatives. Led by an industry chair, the Tourism Board has been tasked with leading the implementation of the seven strategic directions outlined in Uncommon Potential: A Vision for Newfoundland and Labrador Tourism. Hospitality NL represents industry on the Newfoundland and Labrador Tourism Board and works to ensure the interests of industry are considered in guiding the strategic directions as outlined in Vision 2020.

Vision Investment and Action Plan

Hospitality NL annually assists the NL Tourism Board develop and evolve its investment and action plan in order to achieve the milestones outlined in the Vision. The objectives of the investment plan are to increase the sustainability, quality, market readiness and professionalism of the tourism industry in the province; to strengthen partnerships with key economic development and funding agencies to leverage increased investment for the tourism industry; to leverage private investment in stimulating economic, employment and social opportunities especially in rural Newfoundland and Labrador; to strengthen the leadership, capacity and coordination of provincial, regional and community-based tourism organizations and to equip industry stakeholders with proactive, high quality research to enable strategic investment decisions that lead to sustainable development.


  • emerit

    emerit has been developed by the Canadian Tourism Human Resource Council (CTHRC) in collaboration with tourism industry professionals. It has become synonymous with excellence, credibility, and professionalism in the Canadian tourism sector. For more information go to www.emerit.ca.

  • Discover Tourism

    The Discover Tourism career awareness program was developed to communicate employment and career opportunities in the tourism sector to a range of target audiences including Youth, New Canadians, Persons with Disabilities, Pre and Post Retirees.

  • Canadian Academy of Travel and Tourism

    The Canadian Academy of Travel & Tourism (CATT) focuses on building partnerships between education and industry in order to foster the next generation of Canadian travel & tourism leaders.