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Tourism Product Development Plan

The Provincial Tourism Product Development Plan provides an overview of the four areas of focus that will enable strategic private and public investment in tourism development for Newfoundland and Labrador to reach $1.6 billion in visitor spending by 2020.

The 2017-20 Provincial Tourism Product Development Plan reflects the collective private-public tourism development priorities for the provincial tourism industry and the Regional Destination Development Plans. The focus of provincial tourism product development is on enhancing and creating high quality, high value people and program-based experiences that celebrate our people, place and culture.

To view the Provincial Tourism Product Development Plan and Regional Destination Development Plans, please click the link provided below:

Partners

  • emerit

    emerit has been developed by the Canadian Tourism Human Resource Council (CTHRC) in collaboration with tourism industry professionals. It has become synonymous with excellence, credibility, and professionalism in the Canadian tourism sector. For more information go to www.emerit.ca.

  • Discover Tourism

    The Discover Tourism career awareness program was developed to communicate employment and career opportunities in the tourism sector to a range of target audiences including Youth, New Canadians, Persons with Disabilities, Pre and Post Retirees.

  • Canadian Academy of Travel and Tourism

    The Canadian Academy of Travel & Tourism (CATT) focuses on building partnerships between education and industry in order to foster the next generation of Canadian travel & tourism leaders.

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