Resource Guide

This guide provides a summary of resources available and the contact information for program leaders. Tourism stakeholders are encouraged to use the Resource Guide to find out more about what is available to them.


Tourism is a diverse and dynamic industry that encompasses over 2,600 businesses in every nook and cranny of the province. In 2009, the tourism industry launched Uncommon Potential: A Vision for Newfoundland and Labrador Tourism (Vision 2020) that outlines seven strategic directions to help guide strategic and sustainable tourism investments.

Strategic Direction #7 focuses on empowering our people as a means of growing and building a dynamic tourism industry. Comprised as part of this strategic direction are objectives aimed at creating a training culture where tourism operators can access learning supports that will help businesses align with the promise of the Newfoundland and Labrador brand and raise the bar for quality and service. Learn more about the vision and strategic directions at www.uncommonpotential.com.

To help advance this objective, partners of the Newfoundland and Labrador Tourism Board, led by Hospitality NL, developed the provincial skills and knowledge program as a one-stop shop for training within the province. Partnering with the provincial departments of Tourism, Culture, Industry & Innovation (TCII), Advanced Education, Skills & Labour (AESL) and the Atlantic Canada Opportunities Agency (ACOA), amongst other public and private training and support providers, the provincial skills and knowledge program provides information and resources to employers and employees within the tourism industry.

This guide provides a summary of resources available and the contact information for program leaders. Tourism stakeholders are encouraged to use the Resource Guide to find out more about what is available to them.

There is power in our people. Providing them with the skills and knowledge they need to provide authentic hospitality and experiences to travelers will help build a sustainable tourism industry that showcases the very best of what we have to offer and contributes to a society that provides memorable experiences for residents and travellers alike.