UNCOMMON POTENTIAL: A Vision for Newfoundland and Labrador Tourism (Vision 2020) was launched in 2009 as the strategic plan for tourism in Newfoundland and Labrador. Six years after the launch of Vision 2020, the Newfoundland and Labrador Tourism Board embarked on a process to update, refresh and renew the provincial tourism strategy. The refreshed strategy…

To deliver on the ambitious target that the Newfoundland and Labrador tourism industry has set for itself, seven strategic directions will guide the way. Strategic Direction #1 Private Public Leadership – A Partnership for Tourism Growth & Development Strategic Direction #2 Sustainable Transport Network – A Transportation Strategy to Grow Our Industry Strategic Direction #3…

Our Continued Vision for the Future

The Newfoundland and Labrador Tourism Board is responsible for advising on the implementation of Uncommon Potential: A Vision for Newfoundland and Labrador Tourism (Vision 2020).

The Newfoundland and Labrador Tourism Board is comprised of private and public partners.

Evaluation of the progress towards the Vision 2020 goal will ensure the success of the collective efforts.