Upcoming Tourism Technology Webinars

TourismTechnology.com has organized several training opportunities for tourism operators and staff, focused on helping you elevate your skills and refine your technology strategy and online presence. To register for any of these training opportunities, please click the links below or contact Jennifer Brown at 1-800-563-0700 ext. 227 or jbrown@hnl.ca.

Webinar – Customer Relationship Management (CRM)

Date: Wednesday, October 11
Time: 2:00pm – 3:00pm
Presenter: Jake McLaren; Larmahil

Free for Hospitality NL members!

Join Jake McLaren from Larmahil Wednesday October 11th at 2:oopm to take a closer look at internet user behaviour, habits around the tourism industry and how tourism operators can benefit from using CRM lead generation strategies to grow their customer base.

Chapters covered in this webinar include:

  • What is CRM?
  • Search Engine Keywords
  • Search Engine Optimization (SEO)
  • Website vs. Landing Page
  • Social Media Traffic
  • Blogging Traffic


Webinar – SEO for the rest of us!

Date: Wednesday, October 18
Time: 2:00pm – 3:00pm
Presenter: Courtney Sutton; Insight Brand & Marketing Studio

Free for Hospitality NL Members!

Currently managing your own WordPress website? Not sure if it’s performing the way you need it to online? Then this webinar is for you! Join us on Wednesday, October 18th at 2:00pm as Courtney Sutton with Insight Brand & Marketing Studio walks us through her personal checklist of SEO essentials for your WordPress website.


Webinar – Influencer Marketing

Date: RESCHEDULED to Thursday, November 30
Time: 2:00pm – 3:00pm
Presenter: Amy Fisher; Newfoundland & Labrador Tourism

Free for Hospitality NL Members!

New into the world of social influencers, in 2015 Newfoundland & Labrador Tourism went headfirst into an Instagram partnership with Destination Canada and Herschel in its campaign ‘Journey – Newfoundland & Labrador’, one of the largest and most successful social media campaigns the province has undergone to date. Since then, Newfoundland & Labrador Tourism has been successfully hosting social influencers from all of the world, with their latest’ #ExploreNL Tour’ influencer campaign concluding in August 2017.

Join us on Thursday, November 30th at 2:00pm as Amy Fisher, Digital Lead with Newfoundland & Labrador Tourism, will be discussing the ins and outs of executing a large-scale influencer campaign, highlighting key learnings in working with partners and influencers and suggesting how tourism operators can get involved.


TourismTechnology.com is a strategic partnership that aims to enable tourism operators in Atlantic Canada to improve their competitiveness through the effective utilization of online technology tools and resources. These training opportunities are supported by the Department of Tourism, Culture, Industry & Innovation and Atlantic Canada Opportunities Agency (ACOA) through the TourismTechnology.com project. 


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