Hospitality NL Launches Tourism Week with Tourism Town Hall Event

For Immediate Release

May 26, 2017

Hospitality Newfoundland and Labrador is pleased to announce the start of Tourism Week, beginning Sunday, May 28th and running nation-wide until Saturday, June 3rd. As the official launch of Tourism Week in Newfoundland and Labrador, Hospitality NL is hosting a Tourism Town Hall in partnership with the Tourism Industry Association of Canada (TIAC) and Destination Canada. The event will also include a luncheon featuring guest speaker, David Coletto of Abacus Data.

Tourism Town Halls provide an opportunity to engage small and medium-sized business owner-operators across Canada to better understand efforts being made on national tourism issues. Town Halls allow tourism operators to provide first-hand input on issues affecting their business and the tourism industry such as marketing, export readiness, government policies, financing and business development.

“Hospitality NL is looking forward to connecting the provincial tourism industry with national partners and using the Town Hall format to engage in meaningful dialogue,” says Hospitality NL Chair, Dion Finlay. “Nationally, tourism accounts for $90 billion in total economic activity, 1.7 million jobs and the country welcomed almost 20 million inbound visitors in 2016. Tourism Week provides an opportunity for tourism stakeholders from all across Canada to participate in a national conversation about the value of this industry and its economic and social impact.”

Immediately following the Town Hall, Hospitality NL will host a luncheon featuring guest speaker, David Coletto, CEO and founding partner of Abacus Data, a full-service market research and public opinion research firm based in Ottawa. As the lead researcher for Abacus Data’s Canadian Millennials Practice, Mr. Coletto has advised organizations and corporations on how to engage and manage generational change. He has spoken to groups all over North America on how his generation is disrupting work, politics, and the consumer market. In addressing attendees, Mr. Coletto will discuss millennials’ influence on national trends in the travel and tourism industry.

“The millennial market has a significant influence on trends in the global travel and tourism industry,” adds Finlay. “The sharing economy, technology, online reviews, social media and mobile booking options are all major requirements of today’s traveller that impact how tourism operators run a business and the range of opportunities for new entrants in the industry.”

Throughout the week, national and provincial tourism industry leaders will showcase the economic impact and social benefits of Canada’s tourism and travel sector. Tourism offers incredible economic opportunities and social benefits and when strategically planned for future growth and development, drives investment generating new jobs and tax revenues for all regions across Canada to the benefit of all residents and business sectors. Be sure to join the conversation online by using #TourismWeek and #TourismMatters.

Hospitality Newfoundland and Labrador is the provincial tourism industry association dedicated to advancing growth in tourism through advocacy efforts, skills and knowledge development and membership opportunities. For more information on the value of tourism and travel in Newfoundland and Labrador, please click here.


Media Contact:

Melissa Ennis
Manager, Policy & Communications
Hospitality Newfoundland and Labrador
P: 709-722-2000 ext. 231
C: 709-227-1863

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