The Business Value of Facebook – Workshop – St. John’s

Do you want to elevate your digital marketing strategy by enhancing your social media presence?, in partnership with Hospitality NL, is offering a full-day, intensive workshop for tourism operators focused on using and understanding Facebook for Business.

  • Optimize your Facebook business page by updating business information, branding, etc.
  • Learn best practices for content creation and Facebook management.
  • Understand the Facebook Insights tool, including how to interpret and analyze results.
  • Learn how to create and analyze a Facebook Ads campaign.

Participants will be given opportunities to work on their Facebook page/strategy in real time with guidance from the instructor and other resource people in the room, and are encouraged to bring a laptop, tablet or other mobile device to facilitate a hands-on learning approach.

Presenter – Kerry Anne MacDougall – Insight Brand & Marketing Studio

May 9, 2016 – The Capital Hotel, St. John’s

Pricing (includes lunch) – $125 + HST
with Hospitality NL member subsidy – $99 + HST

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These training opportunities are supported by the Department of Business, Tourism, Culture and Rural Development (BTCRD) and Atlantic Canada Opportunities Agency (ACOA) through the project.

Cancellation Policy: Should it be required, cancellations must be received at least 48 hours prior to the workshop start time in order to guarantee a refund or training credit. is a strategic partnership that aims to enable tourism operators in Atlantic Canada to improve their competitiveness through the effective utilization of online technology tools and resources.

For more information, please contact Melissa Ennis at 709-722-2000 ext. 231 or



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Event Details


Monday, May 9th, 2016
8:30 am


Monday, May 9th, 2016
5:00 pm