EDMO Tourism Seminar Series 2013 – Cupids

EDMO is excited to offer the first of four tourism seminars in partnership with Hospitality NL and Bonavista Institute for Cultural Tourism!

All seminars are open to the public so please choose the one convenient for you – or attend all four!

Date: October 2, 2013

Location: Cupids Legacy Centre

Registration is $20.00 + hst members (EDMO and HNL)

$25.00 + hst Non Members


8:30 am Registration
9:00 am Regional Partnerships – Marsha Pond - Broad Reach Strategies Ltd.
10:30 am Break
12:00 pm Lunch
1:00 pm Tourism Assurance Plan (Individuals with expertise in Liability Insurance, Electronic Payment Methods, Risk Management, Websites and Social Media.
3:00 pm Break
3:15 pm Questions and discussions
4:00 pm Conclusion

For information on other sessions check here.


Marsha Pond
Broad Reach Strategies Ltd.

will enthusiastically put her decades of tourism and business experience to work for the Baccalieu Trail and the Eastern DMO. A tourism specialist, she has been active in tourism management and business development in Canada for 30 years, highlighted by six years as Executive Director of Tourism for Nova Scotia (2000 – 2006).

Marsha was Vice-President, Strategic Marketing for international hotel management company, Pacrim Hospitality Services Inc. (2006-2010); she led the team which developed a comprehensive Feasibility Study and Five Year Business Plan for the $15 million Torngâsok Cultural Centre in Nain, Nunatsiavut (2011) and developed key recommendations embedded in the dossier of the Grand Pré Landscape in its successful application (2011/ 2012) for UNESCO World Heritage Status.

Marsha is currently the consultant leading Newfoundland and Labrador’s first Strategic Tourism Expansion Program (STEP) in “The Iceberg Capital of the World”, Twillingate-New World Islands. . It has resulted in fresh visitor experiences, programs and tourism thinking in the area. In 2011/2012, shecompleted as project leader, PEI’s first STEP endeavour in Tignish & Area.

Marsha is skilled in dealing directly with tourism entrepreneurs and private sector tourism issues. In 2010, she led the consulting team which developed a Meetings & Convention Strategy currently being implemented in the Cavendish Beach region of PEI. In August 2012, Marsha completed AMR mentoring with operators across a vast area in Central Newfoundland. In September 2013, she completed tourism market-readiness mentoring with 10 operators in western PEI and the City of Summerside.

She and her husband Keith, operate a seasonal adventure resort on the
Miramichi River in New Brunswick (www.pondsresort.com).
Marsha was born and raised in St. John’s in a family (Bursey) that hails from Old Perlican. She is a graduate of Memorial University of Newfoundland.


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Event Details


Wednesday, October 2nd, 2013
8:30 am


Wednesday, October 2nd, 2013
4:00 pm