Destination Development Project Webinar

Hospitality Newfoundland and Labrador (HNL), the Department of Tourism, Culture and Recreation (DTCR) and the Eastern Destination Management Organization (EDMO), will be hosting  a public information session (webinar) on a Destination Development (DD) process that will be taking place throughout the province over the next three years.

The global tourism market is experiencing dramatic change and Newfoundland and Labrador requires a forward looking destination development strategy and process that is as leading edge as our approach to marketing and delivering on the brand’s promise.  A DD plan will be vital to providing us with an appraisal of our current tourism assets set against the backdrop of consumer demands and travel behaviors and our ability to compete in the global tourism marketplace. The DD process will be implemented regionally, starting with the Eastern region. It is important to note that this initiative will be co-led by industry and government. It will further see the establishment of regional Industry Working groups who will play a vital role in the success of this initiative.

BRAIN TRUST Marketing & Communications (Richard Innes, lead) in partnership with the Tourism Café (Dr. Nancy Arsenault) have been engaged as the facilitating consultants for the DD project.  Both have extensive experience in tourism destination planning and experiential tourism development.

On June 7th, we (HNL, DTCR and EDMO) plan to host a webinar to brief stakeholders on the role of the project, the Destination Development process and its importance to long-term sustainable tourism planning. Richard Innes will facilitate the session. This is a forum for you to learn about the process, to ask questions and provide feedback before this exciting initiative gets underway.


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Event Details


Friday, June 7th, 2013
10:00 am


Friday, June 7th, 2013
11:30 am